|
Effective: 1/1/2000
This Policy relates only to our online information collection and use practices. This website is owned and operated by the Balance Bar Food Company.
Here at Balance Bar, we recognize that many visitors to our site are concerned about the information they provide to us, and how we treat that
information. So we've developed this Privacy Policy to address those concerns. We may update this Policy from
time to time, so please check in occasionally.
At our site, we may collect both personally-identifiable information and aggregate information. Personally-identifiable
information relates to an individual consumer - e.g., name, address, telephone number, e-mail address, credit
card number, etc. We only collect personally-identifiable information from individuals who provide it to us voluntarily
and knowingly, such as by registering at our site, posting content or by providing name and address information to
enter a promotion. We don't require you to register or provide this information to us in order to view our site or
have access to much of its content, such as our many delicious recipes. However, if we require you to register in the
future, you may have access to certain additional features, such as product promotions or health tips.
Aggregate information relates to such things as how many consumers visit the site, which pages they access, what recipes
they download, the type of web browser and operating system you use, the name of your Internet Service Provider (e.g.,
America Online), and so on. When you visit our site, we automatically collect this information, and combine it with
similar information collected about all other visitors. By collecting this information, we learn how to best tailor our
website to our visitors.
Our site sometimes includes notices of contests, sweepstakes or other promotions we are conducting, and we may permit
you to enter electronically in some cases. If that occurs, we will use the information you provide for the purpose of
conducting the promotion (e.g., to contact you if you're a winner). Unless you specifically agree otherwise, we don't share any personally identifiable information you give us in connection with your participation in a contest, sweepstakes or other promotion, with anyone outside of the Balance Bar Food Company and its service providers, which may be assisting Balance Bar in the operation of the promotion.
Back to the top
As we noted above, personally-identifiable information is collected from you directly and with your knowledge. Thus,
when you register on the site, we collect the information you provide. When you enter a promotion, we collect the
information needed for you to participate and for us to fulfill our obligations to you. When you e-mail us, we collect
the e-mail address you supply, so that we can respond.
We also collect aggregate, non-personal information on an ongoing basis when you view our website or our interactive
advertisements. The collection of this non-personal information is done either through "cookie" technology or with
"web beacons" (also called 'single-pixel gifs'), as explained below.
Back to the top
that a website transfers to an individual's hard drive for purpose of keeping records. They enhance your online
experience by saving your preferences while you are visiting a particular site. The cookies do not contain any
personally-identifiable information and cannot profile your system or collect information from your hard drive.
When you view our website or interactive advertisements, we may place a "cookie" on your computer. Temporary cookies
are used for purposes such as counting the number of visits to our sites. These temporary cookies are eliminated when
you exit your browser. A permanent cookie may also be stored on your computer by your browser. When you log in, this
type of cookie tells us whether you've visited us before or if you are a new visitor. The cookie doesn't obtain any
personal information about you or provide us with any way to contact you, and the cookie doesn't extract any information
from your computer. We do use the cookie to help us identify site features and recipes in which you have the greatest
interest, so that we can provide more of what you may want.
The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new
cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.
Remember, though, that cookies allow you to take full advantage of all of Balance Bar's newest website features, and we recommend that you leave them turned on.
Back to the top
Web beacons are Internet instrumentation that helps us to determine, for instance, whether a page has been viewed.
When you ask us to send you information on a promotion or newsletter, we may use web beacons to determine how many
of the e-mails we sent were actually opened. In general, any electronic image viewed as part of a web page,
including a banner ad, can act as a web beacon.
Back to the top
Our site sometimes includes notices of promotions we are conducting, and we may permit you to enter electronically
in some cases. If that occurs, we will use the information you provide for the purpose of conducting the promotion
(e.g., to contact you if you're a winner). Within a reasonable time after the conclusion of the promotion, the
personal information will be deleted from our database, unless you've agreed to permit us to keep it and use it to
contact you again.
Back to the top
We may occasionally ask visitors to complete surveys and opinion polls about their attitudes and interests. Surveys
help us to understand your needs. If sample answers to surveys are posted on the website site, no personally
identifiable information will be included. If you participate in one of our surveys, you can be assured that we do
not maintain any personal information about you in our databases as a result of the survey.
Back to the top
If you specifically agreed to follow-up contacts by us or asked to be put on our mailing list when you registered,
we may contact you from time to time. For example, we may send you marketing or promotion materials; we may respond
to your comments or requests for information; or we may contact you if needed in the course of processing a product
or service you requested through our Web site.
In the e-mail section of our site, we ask for some personally-identifiable information, such as your name and
phone number. We use this information only if we need to contact you directly because our attempts to contact you by
e-mail were unsuccessful. We don't use your e-mail address for any purpose other than responding to the message
you've sent, unless we have your permission.
We also use personal information about you to improve our marketing and promotional efforts; to statistically
analyze website usage; and to improve our features and content. We may also use your personal information to deliver
content that is customized to your interests as we best understand them from the information you've provided to us
and your activities on the site. This customized content may include such things as recipes, banners, product
information, and promotions. We do not collect personal information automatically, but we may combine non-personal
information collected automatically (from your acivities on the site ) with your previously submitted personal
information. Balance Bar's primary goal in collecting personal information is to give you a meaningful and customized experience while you are using our Web sites and interactive banner ads.
Back to the top
In the course of doing business, we employ other companies and individuals to perform a variety of functions on
our behalf. For example, we hire agencies to help administer consumer promotions, to analyze data, to fulfill product
orders you place, and to provide customer service. These agents may have access to personal information if it is needed to perform their functions for Balance Bar; however, they are prohibited from using it for other purposes and they are required to maintain the information in confidence.
Back to the top
We do not sell, transfer, or disclose the personally-identifiable information we gather at our Web sites to third
parties without your prior consent. There are only two exceptions to this rule: (1) We will disclose information in
cases where we believe in good faith that it is necessary to prevent a crime or an injury to ourselves or third
parties; and (2) We disclose information to third parties who provide support services to us, as described above.
There may be times when we share aggregate information about our visitors (for example, the percentage of male and
female visitors to our site) with advertisers, business partners, sponsors, and other third parties in an effort to
customize or enhance the content and advertising of our site for our users. We may also aggregate data from web log
files (such as your web browser, operating system, pages visited, etc.) to understand how users navigate the site
and what features are most popular.
Back to the top
Balance Bar does its best to make sure that every link on our Web site sends you and/or your kids to a safe place on the Internet. However, Web sites and addresses change quickly, and Balance Bar cannot guarantee the content of every site to which we provide a link. In addition, different Web sites have different privacy policies. You should always check the privacy policy of the specific site you're visiting to understand your rights.
Back to the top
You are ultimately in control of the personally-identifiable information you provide to us on our site. For example,
you can always change your preference for follow-up contacts just by e-mailing the Online Team at the address
listed below.
Back to the top
Before providing your name, address, e-mail address, or any other personal information to anyone on the Internet, be
sure to ask your parents if it's OK.
Back to the top
If you have any questions about our Privacy Policy, you can contact us at:
BALANCE® Bar Company
Attention: BALANCE® Bar Interactive Group
100 DeForest Ave
East Hanover, NJ 07936
We'll be happy to answer your questions or hear your concerns.
© 2004 KF Holdings.
Back to the top
|
